Golde
Golde is a wellness brand that specializes in superfood products. It was founded by Trinity Mouzon Wofford in her Brooklyn apartment in 2017. Now seven years later, it has grown quite the cult following. Their mission has always been simple: to “create something good together — something natural, nourishing, and creative”. This project was a reimagining of the brand with a focus on introducing Golde to a wider audience.
Golde is rooted in the concept of health, and health is all about balance. The goal was to design branding and packaging that captured this harmony—warm and inviting, yet refreshed by a cool breeze. Something with earthy depth, yet light and airy in feel.
Golde launched with a single product, the Original Turmeric Latte Blend, and has since expanded to include other latte blends, premium matcha, dietary supplements, and even face masks. I focused on redesigning the packaging for the latte blends and fruit-flavored supplements, aiming to differentiate the products while maintaining a cohesive design system and visual language.
Golde is more than just a supplement brand. With a strong social media presence and a devoted fan base, it has evolved into a lifestyle brand, reshaping the modern approach to health and wellness.
