Pali
Pali is a Maui-based chocolate company specializing in simple yet exquisite chocolate bars infused with the classic flavors of Hawaii. With a mission to share the beauty and richness of Hawaiian culture, Pali creates small, beautifully crafted chocolates that serve as perfect souvenirs for visitors to the islands. This project focused on designing packaging for Pali's initial three flavor launches, featuring rich, vibrant, and eye-catching illustrations that capture the essence of Hawaii.
With legacy Hawaiian chocolate brands dominating the market, the challenge was to create a brand that stands out on the shelves. While many existing brands rely on earthy, neutral tones and a luxurious aesthetic to evoke the essence of Hawaii, Pali takes a fresh approach. By embracing vibrant colors and bold graphics inspired by Hawaiian aloha shirts, Pali captures a playful and modern interpretation of island culture.
